During my tenure in Edtech, I successfully executed several transformative projects that enhanced company-wide operations and improved customer experiences. These projects include the implementation of HubSpot across the organization, the adoption of Scrum methodologies in the customer success and support area, process mapping of sales, marketing, and customer service, as well as the establishment of a dedicated customer success department.
projects and achievements
hubspot implementation (marketing, sales and customer service)
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Outcomes
Increase in lead generation Personalized customer experiences Marketing Automation Reduce on onboarding duration About
This comprehensive platform encompassed marketing, sales, and support functionalities. The project involved working closely with various teams to define requirements, customize the platform to align with business needs, and integrate it with existing systems and tools. We utilized HubSpot's powerful features such as marketing automation, sales pipeline management, and support ticketing to streamline processes, enhance customer engagement, and drive revenue growth. The successful implementation of HubSpot provided a centralized platform for data management, improved lead generation and nurturing, and enabled better customer relationship management. |
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Knowledge Base CreationOutcomes
Easy-to-access information Streamlining of the support process Support Automation Effective and user-friendly knowledge base About
Creation of a comprehensive knowledge base for Flexge, catering to both B2B and B2B2C users. This resourceful platform provided valuable information and support in Portuguese and English, empowering customers to find answers and solutions independently. By organizing content and FAQs, we improved customer self-service capabilities and enhanced overall satisfaction. |
Agile Methodology CeremoniesOutcomes
Strong Team Cohesion Enhanced Adaptability Improved Team Productivity Alignment with Project Goals About
Advocate of agile methodologies, I actively participated in essential ceremonies such as daily stand-ups, sprint planning, reviews, and retrospectives. These collaborative sessions fostered effective communication, prioritization, and continuous improvement, resulting in increased team productivity and the ability to adapt to changing project needs. |
Process Optimization using BPMN
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Outcomes
Reduced Bottlenecks Streamlined Cross-Functional Collaboration Improved Operational Efficiency Enhanced Productivity and Throughput |
About
Using BPMN, I optimized processes at Flexge by mapping out existing workflows, identifying areas for improvement, and implementing streamlined changes. Through collaboration with cross-functional teams, we enhanced efficiency, reduced bottlenecks, and improved overall productivity, resulting in enhanced operational efficiency. |
Main softwares
