marketing projects

I have successfully led multiple marketing projects, including the development of comprehensive marketing plans, creation of engaging landing pages, management of social media calendars, optimization of SEO strategies, and website creation. With a strong focus on driving results and enhancing brand visibility, I have utilized my expertise to deliver impactful marketing solutions across various channels and platforms.

Landing pages

The objective of this project is to create an MVP landing page for a potential coworking business idea located in Guaratuba, Brazil. The landing page will serve as a tool to evaluate the market demand for such a business.

Objective

The primary objective of this landing page is to gauge the interest of the public in a new coworking space in Guaratuba. By analyzing the traffic, engagement, and conversion rates on the landing page, we can determine the viability of this business idea.​

Steps

  1.  Define the main goal and purpose of the landing page.
  2. Determine the best tools and technologies to create an effective landing page.
  3. Develop a color scheme and branding that aligns with the business idea and target audience.
  4. Define the target persona, considering demographics, interests, and pain points.
  5. Create compelling content that communicates the benefits and features of the coworking space.
  6. Design the landing page with a visually appealing layout that facilitates user engagement and easy navigation.
  7. Incorporate a lead generation form to capture user information and convert leads into potential customers.
  8. Determine the target audience and channels for sharing the landing page, such as social media, email marketing, or paid advertising campaigns.
By following these steps, we can create an effective MVP landing page that provides valuable insights into the potential market demand for a coworking space in Guaratuba, Brazil.

Marketing plan

Scope

The marketing plan aims to develop a comprehensive strategy that can be applied to any segment, regardless of industry or product/service offering. The goal is to create a flexible marketing plan that can be customized to fit the needs of any business.

Objective

The objective of a marketing plan is to create a framework that businesses can use to develop an effective marketing strategy. The plan should include a mix of traditional and digital marketing tactics that can be adapted to suit the specific needs of each business.​

Steps

  1. Define the business objectives and target audience for the marketing plan.
  2. Conduct market research to identify the current trends, challenges, and opportunities in the industry.
  3. Analyze the competition to understand their marketing strategies and identify areas of differentiation.
  4. Develop a unique value proposition that highlights the benefits of the business and sets it apart from the competition.
  5. Create a marketing mix that includes the four Ps: product, price, place, and promotion.
  6. Develop a content strategy that includes a mix of written, visual, and audio content to engage the target audience.
  7. Implement a social media strategy that leverages the power of social networks to reach the target audience.
  8. Use email marketing to reach out to potential customers and promote the business.
  9. Create a website that showcases the business offerings and provides a seamless user experience.
  10. Use search engine optimization (SEO) and search engine marketing (SEM) to increase the visibility of the website and attract organic traffic.
  11. Use analytics tools to measure the effectiveness of the marketing plan and make data-driven decisions to improve its performance.
By following these steps, businesses can develop an effective marketing plan that can be customized to fit their specific needs. The plan should be flexible and adaptable to changes in the market or business environment. The goal is to create a comprehensive marketing strategy that helps businesses achieve their objectives and stand out from the competition.

Website

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I have expertise in website creation, crafting engaging and user-friendly online platforms. Through a combination of intuitive design, effective content organization, and seamless navigation, I create websites that captivate audiences and drive meaningful interactions. With a focus on aesthetics, functionality, and user experience, I deliver websites that not only showcase brands but also generate leads and conversions.

Brand Logos

My experience and skills in graphic design and branding enable me to provide creative and strategic solutions that help businesses stand out in the market and create a lasting connection with their audience. If you are seeking an authentic logo and impactful branding guidelines, I am here to bring your vision to life.

growthworks.studio